What happens after you onboard?

Every piece of creative needs context: what you sell, who it is for, how you talk, what you are allowed to claim, and what you are trying to achieve this quarter. Most outsourcing arrangements collect that context again for every brief—which is why briefing becomes a job in itself.

Onboarding front-loads that work exactly once. The context becomes a reusable foundation, so everything you send us afterwards can be short. That is the entire trick: we do not need less information than other setups; we need it only once.

A short call—video or phone. You talk about your business the way you would to a new colleague: the offer, the customers, the goals, what has worked, what has not. We ask about brand assets, approval requirements, and anything regulated we must respect.

After the call you receive a written scope: formats, delivery rhythm, review process, responsibilities, lead times, revision rounds, and the service fee. You commit only after seeing it—the details are on our pricing page.

Together we agree what to post first, which formats you need, how often content arrives, and how approval works. This is deliberately practical—a working plan for the first cycle, not a strategy workshop. Your first priority might be a current offer, an upcoming launch, or simply looking consistently alive again.

We plan the message, write the copy, and design the creative, then send finished work for your review in the agreed formats. You give focused feedback once per review point—“warmer colours, shorter headline, mention the terrace”—and we refine within the agreed revision rounds.

The useful part happens quietly: approved feedback is carried forward. You should notice the second cycle needs fewer corrections than the first, and the third fewer than the second. If that is not happening, say so—that is the standard we expect to be held to.

Once the rhythm runs, your ongoing involvement compresses to short updates when something matters:

“We want to run 10% off our lunch special for five days, starting Tuesday.”

A text or voice note like that is a complete brief, because the context behind it—your brand, menu, audience, tone—was captured at onboarding. We turn it into the next creative and send it for review. You can see what that looks like end-to-end in our restaurant concept campaigns.

When priorities change—a new offer, a launch, a seasonal moment, a topic you want to build interest in before a future launch—the same short message redirects upcoming work. Nothing restarts. The relationship, the context, and the rhythm continue.

Ongoing does not mean unlimited, and steering does not mean instant. Requests follow the scope, lead times, and review process agreed at the start; time-sensitive requests have their own agreed rules. We put these boundaries in writing because a service that promises “anything, anytime” is describing a service level it cannot deliver.

What you should expect from us—or from any provider running this model: a reliable rhythm, short briefs that stay short, feedback that compounds, and no need to ever explain your business from scratch twice.